December 2010
1 post
Copywriting Rules
The only copywriting rule here is that there aren’t any copywriting rules. Nonsense. Rules give us context, they are glue, the common ground, the ways and the means that values… have value. They offer relationship and relativity. An axis, a framework. Whether we know them in detail or only share a vague familiarity, they join the dots, paint the backdrop. A ruleless world would be terrible. No...