Death Defying Copywriting Genius
Above is Don Draper’s open letter to the New York Times…
Death defying copywriting. Classic “He didn’t dump me; I dumped him,” getting your retaliation in first copywriting. Agency copywriting at its most audacious, it’s boldest and brilliant best.
Don……. we have ignition.
Steffan Postaer and his contributors sum up the episode insightfully on his Gods of Advertising blog. Check out Jon Steinberg’s post too plus loads of comment and geeky analysis over at the Guardian season 4, episode 12 page.
How good?
